Sunday, May 16, 2004

ESPN: The Flavor

Since I think that my generally ill feeling in the mountains may have as much to do with dehydration as with the stress and the thin air, I've taken to drinking more gatorade. I realize that this is not as good as water. But for some reason I was really craving gatorade yesterday, so I stopped into the 7-11 and bought some. Trying to figure out what flavor to get (because some are just attrocious) I settled on a RED one that was named: ESPN The Flavor.

This is a level of cross promotion that boggles the mind. I am drinking a beverage that is supposedly flavored like a television network. I wonder if lifetime will have a fragrance. Wouldn't you think that ESPN would taste like sweat? Berries apparently are the flavor of ESPN.

Strange.

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