Endorse.

With the growing ubiquity of Peyton Manning and Jay-Z commercials, I've come to one obvious conclusion. Jay-Z should endorse Peyton Manning. But, you say, Peyton Manning isn't a product, and even if he were his brand would be tied to his own celebrity. To this I say, "Hey look over there."

Now that smarty pants is occupied staring at the side of the monitor, or inspecting the keyboard for defects I can return to my brilliant and unassailablly sound idea.

SETTING
Jay-Z faces the camera, medium distance. He leans against a stool, wears a designer suit. A matte black backdrop is the only other element in the frame.

"Growing up in the projects you learn to bet on a winner. You don't get many chances to be wrong. As a young man, I knew enough to bet on myself. I knew I was going to be legendary. I've made hit after hit, record after record. That's how you build a reputation in my game. Peyton Manning, he's taken hit after hit, and set record after record. Seeing him on tv every night it was endorse or be endorsed. It was him or me, and I'm not going to be shown up by some one whose white as chalk, and just as salty. "I'm from the projects you take opportunity, before someone takes it from you. That's why I'm proud to endorse Peyton brand DVDs, the finest DVDs. Whether it's breaking down defenses, or breaking down MCs, these DVDs deliver the finest performance -- like Peyton in the regular season."